Cannons Health and Fitness and Reebok UK have announced an exclusive three-year partnership through which they will 'work together to share and build upon their research, training and market knowledge in order to educate and inspire the fitness consumer.'

The partnership will work to introduce new exercise programmes, promotions and staff training.

The companies have worked together before, on the UK launch of Reebok Core Training last summer, a fitness programme, which Cannons has since rolled out to 28 of its sites. This latest initiative will be launched across Cannons in the summer.

Consumer marketing manager for Reebok, Michael Price, said, 'With our strong visions and concise messages about exercise, we can make a significant difference to the fitness consumer as we encourage them to improve their health, fitness and ultimately, wellbeing.'

This is the latest Cannons initiative focusing on 'healthier mind as well as body', it also offers nutritional advice through The Food Doctor and has launched a charitable organisation, the Cannons Foundation, which raises money for mental health charity Mind.