Reebok will be the official partner of The French Throwdown, one of Europe’s most well known CrossFit competitions, which is a qualifier for masters and elite events, as well as attracting athletes from around 30 countries.

As official performance sponsor of next month’s competition, Reebok will equip all of the athletes and the event’s 350 volunteers.

Throughout the weekend, the company will partner with i-Run to deliver an immersive retail experience that reimagines training environments and equipment and is designed to drive hands-on product trials.

Founded in 2012 in Paris, The French Throwdown has grown into one of the most high profile events in the international CrossFit calendar.

For the third consecutive year, the event has been selected as the official European stage of the CrossFit Games season. It takes place at the Arena Grand Paris, which can host up to 9,000 spectators. 

"The French Throwdown has always held a special place in my heart and is undoubtedly one of my favorite competitions!” says Elisa Fuliano, Italian professional Reebok athlete. “The atmosphere is incredible and the event is always extremely well organised.”