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Reebok partners Fitness First

By Tom Walker 06 Jan 2011

Reebok and Fitness First Germany this month launch a new partnership designed to "cover fitness from every angle and turn it into a fresh and exciting experience again".

The collaboration extends across 102 Fitness First clubs in Germany and will focus primarily on marketing. The close involvement of retail partners is also planned.

Reebok and Fitness First Germany this month launch a new partnership designed to "cover fitness from every angle and turn it into a fresh and exciting experience again".

HAF,SAM

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