Brussels-based hospitality management company Rezidor SAS has revealed it has reached a worldwide licence agreement with Italian fashion house Missoni to develop and operate a lifestyle hotel brand.

Rezidor is now seeking city centre and resort sites for the Hotel Missoni concept in the UK, Europe, Russia, Asia Minor and the Middle East.

The company expects to open three properties in 2007 and have 30 either open or under development by 2010.

The hotels will be designed jointly by Rezidor SAS and Missoni in collaboration with Milan-based architects and designers, Studio Thun.

Kurt Ritter, president and CEO of Rezidor SAS, said: “We have been believers in this market segment for a long time now and this deal gives us the perfect brand to take our share of this fast growing, increasingly important, market sector. 

"Missoni is a very unique brand, with a great heritage, a very identifiable look and real family values. I’m sure when we launch in 2007, Hotel Missoni is going to create quite an impact on the market.” Details: www.rezidorsas.com

Photographs: Missoni catwalk 2005