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Ritz-Carlton teams up with Foursquare
Hotel operator Ritz-Carlton will add to its social media presence by introducing a new service called World Concierge on Foursquare.
The luxury operator has teamed up with the location-based social network Foursquare to provide a service which will enlist concierges from all of its 75 hotels around the world.
Each concierge will be asked to add tips to the Foursquare service and its listed locations, offering users and hotel guests insight into cities such as Toronto, Miami, Berlin and Dubai.
Users will be able to find local information by visiting the profile of The Ritz-Carlton or by checking in to numerous locations of interest around the world. To receive tips as they go live you can follow The Ritz-Carlton on Foursquare.
Chris Gabaldon, chief marketing officer at Ritz-Carlton, said the aim was to create hundreds of tips and insights about local destinations and landmarks all over the world.
He said: "Guests of The Ritz-Carlton have always enjoyed the expertise of concierges who are the best in the business.
"Their local knowledge, VIP access and incomparable contacts make them an invaluable resource for travellers.
"Soon it will be possible to access their destination knowledge instantly as you check in to multiple global landmarks."
Created by Dennis Crowley and Naveen Selvadurai in 2009, Foursquare is available to users with GPS-enabled mobile devices such as smartphones.
Users "check-in" at venues using a mobile website, text messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby. Each check-in awards the user points and sometimes "badges".
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