Fitness tracking application RunKeeper has partnered with mobile reward service Kiip to give users gifts and brand samples when they reach their exercise goals.

The offering comes as a number of technology producers turn to the carrot and stick method for motivating fitness enthusiasts and people looking to lose weight.

For example, Pavlok’s fitness tracking device will soon look to shock users with a buzzer, give away their money or shame them on social media if they fall back into bad workout habits or fail to get out of bed.

The latest move from RunKeeper will see users receive a pop-up congratulations message and the opportunity to click-through to redeem their gift when they achieve certain goals set on the app.

Initially the service will see 10 gifts and awards offered, with smartwatch maker Pebble, Quaker Oats and P&G’s Secret Deodorant among the first brands to join the programme.

Also included are song downloads sponsored by specific brands, which users can unlock when they achieve certain personal landmarks.

Activity in the wearable technology market is expected to continue to grow in the coming years, with one recent study suggesting that shipments of smart wearables will grow from 9.7 million in 2013 to 135 million in 2018.

This interest is to be bolstered by coming releases from a number of devices from leading technology giants, including Apple's long-awaited iWatch.