Les Mills International
Les Mills International
Les Mills International
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Falkland Islands Government
£38,781 - £44,716 + 25% completion gratuity + relocation package
Stanley Leisure Centre, Falkland Islands
star job
Harrow School
£31,000 - £33,000 pa + pension + benefits
Harrow on the Hill, London
New Hall School
£21,470 - £22,833pa
Chelmsford, Essex
The Prospect Trust
£21,943.00 - £24,184.00
Tomlinscote School, Frimley, Surrey, UK
University of Sheffield
£20,134 – £20,400pa
Sheffield, Yorkshire

SATS announces record results – CEO says members are more active than before the pandemic

Scandi fitness group SATS released its Q2 report showing revenue up by 53 per cent
EBITDA now NOK 83,000,000 (£6,965,182) compared with NOK -113 million (-£9,498,447) in Q2 last year
CEO Sondre Gravir says SATS’ competitiveness has strengthened coming out of the pandemic
SATS also operates at-home digital connected service Mentra, and the Rflex fitness mirror
Job opportunities
The Knole Academy
£19,290-£21,159
location: Sevenaoks, Kent, United Kingdom
Sefton Council
£19,312 – £19,698
location: Dunes Splash Park, Southport, Merseyside, United Kingdom
The Hurlingham Club
£19,081 + commission + benefits
location: The Hurlingham Club, London, United Kingdom
more jobs
The market for exercise and health is in the process of recovering after the pandemic, and we strongly believe that SATS’ competitiveness has been strengthened
– Sondre Gravir, CEO of SATS
Credit: SATS

Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue to NOK 1,022m (£85,591,015).

The group’s also demonstrates a strong EBITDA, getting to NOK 83,000,000 (£6,965,182), compared with NOK -113 million (-£9,498,447) in the corresponding quarter last year.

The number of clubs has risen by 13 since last year to 267, while SATS has also seen a 10 per cent growth in its member base, which now stands at 671,000.

“The market for exercise and health is in the process of recovering after the pandemic, and we strongly believe that SATS’ competitiveness has been strengthened,” said Sondre Gravir, CEO of SATS. "We're proud of our members, who are – on average – more active now than before the pandemic, which shows they're succeeding in their training.

"The number of visits per member is an important key figure for SATS," said Gravir. "It gives a good indication of our contribution to public health, as well as the loyalty of the membership.”

Gravier said that despite the economy slowing and increasing interest rates and inflation he does not see these challenges impacting memberships. “So far, we don’t see members trading down and we actually see lower churn rates than prior to the pandemic,” he said.

He confirmed that the focus going forward is to increase membership and open more clubs. As explained to HCM in an exclusive interview, SATS’ strategy is focused around creating “strong footprints” in each of the four Scandinavian countries where it trades, by creating club clusters that members can access close to home, at work and other key moments in their daily lives.

“This cluster strategy is important because our member value is based on our people using multiple clubs,” said Gravier. “A typical SATS member regularly works out in least at two or three different clubs. In our Stockholm city centre cluster, as an example, that number would be closer to four.

“We want there to be a club close to where you live, a club close to where you work and a club close to where your friends live. We want the barrier to enjoying a great training experience to be low.”

The group’s product offering is distributed across the cluster, so although not every club can provide every type of facility or class (which include group exercise and yoga studios, indoor running area and functional HIIT), a member can access all by using different cluster clubs as part of their monthly membership. However, it is also possible for users who wish to access just one club, or who require a different set-up, to build a more customised membership plan too.

“SATS' full-access membership costs just €60–65 a month, and for that you get access to every one of our premium clubs, including all our classes,” added Gravier. “It’s a pretty low price point compared to the purchasing power of Nordic society and the pricing of other consumer goods.”

SATS was founded 26 years ago and runs operations across Norway, Sweden, Denmark and Finland. In the latter the clubs trade under the Elixia branded (SATS and Elixia merged in 2014 creating the largest fitness chain in the Nordics). The group also operates 38 Fresh Fitness clubs in Norway, and a standalone HiYoga studio in Oslo (other HiYoga studios are ‘club-in-club’).

On 1 July 2022, SATS added a portfolio of seven fitness clubs in southern Norway by acquiring 100 per cent of the shares in Bare Trening Sør AS. As the seven clubs are relatively small compared to the average SATS club they fit into the Fresh Fitness footprint.

In addition to running 267 clubs, SATS offers a digital, at-home fitness service called Mentra, which can be accessed via the website but is also accompanied by the Mentra app (although it's only accessible in the aforementioned countries).

There is also an additional premium offering through the connected Rflex fitness mirror. Hundreds of Rflex mirror workouts are offered, for families as well as athletes, and the range of disciplines includes office stretching, HIIT, strength, yoga, dance and mobility. The mirror is priced at €1,199 (with a 30-day trial period) and users pay a monthly subscription fee (which is discounted for SATS members)to access its content.

Gravier intends to expand this digital service. “Our ambition is to also launch a bike and treadmill for connected home training,” he told HCM. “Across the whole of Europe, as well as in markets like the US, people are now showing they’re willing to invest more and more in living a healthy lifestyle.”

SATS’ full Q2 report can be accessed here.

Sign up for FREE ezines, news alerts & magazines
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in revenue of NOK 1,022m (£85,591,015). The group’s EBITDA also demonstrates a strong operating performance over the last 12 months as it is now NOK 83,000,000 (£6,965,182) compared with NOK -113 million (- £9,498,447) in the corresponding quarter last year.
HAF,FIT,IND,PTS,PHR,TEC
2022/THUMB349830_895638_330056.jpg

More News

1 - 15 of 43,745
19 Aug 2022
Visuals have been released for the new Jumanji-themed land at Chessington World of Adventures in London, UK, which is set to open to the public ... More
18 Aug 2022
Younger men at independent gyms are more likely than any other consumer group to accept increases in their membership fees, while older women at leisure ... More
18 Aug 2022
Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail operations as part of efforts ... More
17 Aug 2022
Pure Gym has opened its latest location in the Middle East as part of a major rollout. Located in the Al Munsiyah district of the ... More
14 Aug 2022
World Gym International has launched a strength-only gym concept, which it says will cater for a need to provide franchisees with the option of a ... More
12 Aug 2022
A new open water swimming venue will has been launched in the heart of Canary Wharf, London, UK – one of Europe's most prestigious office ... More
Fitness On Demand
Fitness On Demand
11 Aug 2022
The International Museum Construction Congress (IMCC) will take place in the Norwegian capital city, Oslo, from 6 to 8 November 2022. Now in its seventh ... More
11 Aug 2022
The Grand Egyptian Museum is set to finally open its doors after a design and construction project which has taken more than 20 years to ... More
11 Aug 2022
Peter Roberts, former CEO and founder of Pure Gym, has invested in Another Round, a personal training app which utilises AI and machine learning. Roberts ... More
10 Aug 2022
Fitness markets around the globe are demonstrating "reassuring signs of recovery" following the pandemic disruptions according to the new 2022 IHRSA Global Report. The recovery ... More
10 Aug 2022
The Horniman Museum in London, UK has agreed to return a collection of artefacts looted in the 19th Century from the Kingdom of Benin. The ... More
09 Aug 2022
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s ... More
Les Mills
Les Mills
09 Aug 2022
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation ... More
09 Aug 2022
Actress, singer and long-term wellness advocate, Dame Olivia Newton-John has died aged 73. Newton-John became a passionate champion of the wellness industry after first being ... More
08 Aug 2022
Ohm Fitness, a new franchised studio concept, has opened its first location in Scottsdale, Arizona. Delivering small group workouts using electrical muscle stimulation (EMS), Ohm ... More
1 - 15 of 43,745
Les Mills International
Les Mills International