see all jobs
Scotland reaps benefits of tourism scheme
Scotland's economy has benefited from an additional £89.9m since the March launch of the Surprise Yourself campaign, according to national tourism agency VisitScotland.
The £3.5m scheme was unveiled with online and television advertising and includes a range of money-saving vouchers and focuses on the "surprising twists" of Scottish locations.
VisitScotland revealed the economic impact of the campaign at the convention of Highlands and Islands and comes as figures revealed an increase in the number of domestic visitors to Scotland.
Meanwhile, the agency has also entered into a partnership with National Museums Scotland as part of the Surprise Yourself campaign, which has been running since the end of August.
Since the venture launched, nearly a million people across the UK and Ireland have accessed information through joint marketing materials and the Surprise Yourself website.
VisitScotland chair Mike Cantlay said: "This is clear evidence that the staycation trend is far from over and we hope that the campaign will continue to inspire potential visitors and locals alike to explore the fantastic things to see and do in Scotland."
Scottish cabinet secretary for finance, employment and sustainable growth John Swinney added: "The Scottish Government and VisitScotland are working hard to position Scotland as a first class destination for business and leisure tourism."
Image (from left): Cantlay and Swinney at Boat of Garten station, part of the Strathspey Steam Railway, northern Scotland
More News
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers