New analysis from the Australian Institute of Marine Science (AIMS) and the University of Western Australia has revealed the annual economic impact of shark diving tourism to Fiji.

In 2010, the market was worth US$42.2m (£25.9m, EUR31.9m) to the country's economy, with a further US$4m (£2.5m), EUR3m) generated for Fijian communities through salaries and local levies.

According to the research, one dive operator in Pacific Harbour had reported a 300 per cent increase in the number of divers over a six-year period, from 700 in 2004 to 3,000 in 2010.

The Socio-Economic Value of the Shark Diving Industry in Fiji found that around 10 per cent of all tourists to the country engaged in diving activities in 2010.

Pew Environment Group director of global shark conservation Matt Rand said: "This study clearly shows the role sharks and tourism play in the economy of Fiji.

"Fiji has a significant financial incentive to declare a shark sanctuary and solidify its reputation as one of the top diving destinations in the world."

Details: www.aims.gov.au

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