Plans to convert a 1926 art deco cinema in London into a luxury residential development have been rejected by Kensington & Chelsea Council, following a firm word from London's favourite fictional detective.

Squire and Partners’ plans for the site has been in the works since 2007, when planning permission was originally granted.

However, the 'Save Kensington Odeon' campaign brought the development to a standstill following its most recent plea, which included a speech from the Oscar-nominated actor, Benedict Cumberbatch.

The campaign also has backing from several other big names including Richard Curtis and Sir John Hurt.

Councillors surprised both the architects and developers, Minerva, by choosing to overrule the previous decision of their planning officers that recommended the 18,620sq m (200,424sq ft) scheme for approval.

It is thought that Minerva has asked Squire and Partners’ to come up with a revised scheme as they own several other buildings in the area.