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SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion. Celebrates 30th anniversary in 2023

SimEx Iwerks celebrates its 30th anniversary in 2023
The company has revealed it will launch three new products to celebrate
The first is the newly-developed Immersion Theater, which will deliver a next-level, fully immersive experience from entry to exit
SimEx Iwerks has also worked with Red Raion to create Frostbite: Dino Island, its first fly film
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£Competitive + fabulous benefits package
location: Nelson, Lancashire, United Kingdom
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Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI Specialist, Red Raion.

Frostbite: Dino Island III takes guests to a mysterious island in Antarctica for the opportunity to see frozen dinosaurs which have been preserved within ice caves for 65 million years.

Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming very much alive and leaving guests face-to-face with the world’s fiercest predators.

Available for worldwide distribution in early 2023, the film has been made for the SimExIwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.

“Similar to what we did for our 4D and motion attractions, we're now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” commented Mike Frueh, SimEx-Iwerks' senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.

Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.

SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.

Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”

The launch of the customised content is part of SimEx-Iwerks Entertainment's year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando recently and will run throughout 2023.

During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a 'next-level, fully immersive experience from entry to exit'.

“Cinematic experiences such as the Immersive Theater engage the audience like no other," said Sean McAllister, VP of attractions development at SimEx-Iwerks. "They immerse guests into familiar worlds from major brands in a magical and memorable way, stimulating the senses and allowing them to get lost in the story."

The all-new experience incorporates interactive components such as augmented reality and photo opportunities and is scalable, depending on the size of the attractions and location.

The Immersion Theater will feature special effects, lighting and audio tech, as well as new-style motion-based seats designed by the team at SimEx-Iwerks and will deliver a series of deliberately choreographed high-impact moments.

Read more about SimEx-Iwerks and its partners in the Attractions Management news feedhere.

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Immersive cinema specialist SimEx-Iwerks has supplied a new flying theater experience, Frostbite: Dino Island III – the company's first custom- produced film of it kind.
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