Six Flags chases another record year as promotions help increase membership numbers
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Xercise4Less
Competitive
Newcastle-under-Lyme, UK
Everyone Active
Competitive hourly rate
Sutton-in-Ashfield , United Kingdom
truGym
Competitive
Nationwide, United Kingdom

Six Flags chases another record year as promotions help increase membership numbers

Job opportunities
training opportunity
Les Mills
location: Nationwide, United Kingdom
more jobs
We are laser focused on achieving our tenth consecutive record year by driving our strategic growth areas

Theme park operator Six Flags is targeting its tenth consecutive year of growth, despite a mixed bag of September year-to-date results that included increased attendance, but reduced guest spending per capita.

Fourteen million guests visited a Six Flags theme park in Q3 2019, which was a growth of 3 per cent, or 440,000 people, compared to the same period in 2018. This drove a US$1m (€900,000, £780,000) increase in revenue over the like-for-like periods, reaching US$621m (€558.8m, £482.4m) for the quarter in 2019.

However, the company said that guest spending per capita decreased by 1 per cent, while it expected to field a 26 per cent decrease in sponsorship, international agreements and accommodation revenue.

Owing primarily to a change in state tax law that gave it a benefit in 2018, Six Flags net income for Q3 2019 was down by US$5m (€4.5m, £3.9m), or 2 per cent, on the prior year period. The company reported that its Adjusted EBITDA increased by US$547,000 (€492,000, £425,000) for the period, to a record US$307m (€276m, £239m).

There were several reasons for the reduced per capita spending, according to Six Flags. It said there was a higher proportion of visitors using its Active Pass Base (and were therefore enrolled in its membership programme or have a season pass); Active Pass Base has increased by 2 per cent year-over-year.

There were also targeted promotions to drive membership penetration, and there were attendance gains at Six Flags new parks, which have significantly lower admission prices than its longer-standing parks. Finally, a portion of new membership revenue is deferred to the following year because the 12-month commitment period spans the calendar year end.

In total, attendance figures for the first nine months of 2019 rose to 26.7m people, which is almost a million more than in the same period in 2018. Revenue for the nine months was US$1.2bn (€1.08bn, £930m) ‒ up 3 per cent ‒ with net income (again, affected by the change in state tax law) down by 3 per cent, and Adjusted EBITDA at US$455m (€410m, £354m) for the nine month period.

"We were pleased to achieve record attendance and revenue for the first nine months of 2019, with solid growth across both our legacy and newly acquired parks," said chairman, president and CEO Jim Reid-Anderson. "As a team, we are laser focused on achieving our tenth consecutive record year by driving our strategic growth areas, including growing penetration of our membership programmes to benefit from the enhanced loyalty and lifetime value of members."

Sign up for FREE ezines & magazines
Six Flags Entertainment Corporation is targeting its tenth consecutive year of growth, despite a mixed bag of September year-to-date results that included increased attendance, but reduced guest spending per capita.
TAW,VAT
imagesX/THUMB343445_670821_735290.jpg

More News

1 - 15 of 42,724
30 May 2020
The fitness industry in Europe is uniting today (30 May) to launch #beactivehour, a free one hour workout at 5.00pm CET/3.00pm GMT. The event has ... More
29 May 2020
PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 ... More
28 May 2020
A new report has revealed the likely timescales and shape of the UK fitness market's recovery from the COVID-19 lockdown, finding that 88 per cent ... More
28 May 2020
There has been a "surge in appreciation" of exercise during lockdown, with people turning to physical activity to improve their mental health as well as ... More
27 May 2020
Gyms and health clubs in Dubai, UAE, have begun reopening their doors today (27 May) after a two-month lockdown. Clubs are only allowed to operate ... More
27 May 2020
The historic San Siro football stadium in Milan could be demolished to make way for a brand new stadium, following a decision by Italian heritage ... More
EMD UK
EMD UK
26 May 2020
HCM understands that the directors of énergie Fitness have brought in specialist company FRP Advisory (FRP) to look at options for recapitalising the business. One ... More
26 May 2020
Planning approval has been granted for a new David Lloyd Club in Bicester, Oxfordshire. The 6,600sqm development will include a health club, spa, sports hall, ... More
26 May 2020
Aerobic exercise boosts blood flow into two key regions of the brain associated with memory, which can result in improved cognition even in older populations. ... More
25 May 2020
Gympass has launched a new digital platform as a response to the increase in demand for online wellness programming. Called Gympass Wellness, the platform collects ... More
23 May 2020
Austrian medical health and wellness operator, Lanserhof, has launched a programme for people who’ve had COVID-19. The regime has been designed to strengthen the immune ... More
22 May 2020
HCM can report that Europe Active's annual thought-leader conference, the European Health and Fitness Forum (EHFF), will go ahead this year alongside the FIBO trade ... More
STA
STA
22 May 2020
The number of people signing up for memberships at Planet Fitness has been at 2019 levels during May, according to CEO Chris Rondeau. Speaking on ... More
21 May 2020
Baroness Martha Lane-Fox, Sir Nicholas Serota and former BBC and ITV chief Lord Grade are among a new post-COVID-19 taskforce, aimed at getting the country’s ... More
21 May 2020
Gyms in England could be open in July if lobbying by the fitness industry comes to fruition. The government had initially indicated that gyms would ... More
1 - 15 of 42,724
Manchester Metropolitan University
Manchester Metropolitan University