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Six Flags teams up with Wii Sports
Theme park operator Six flags announced that it would expand its partnership with gaming giant Nintendo.
Six Flags will introduce a new Wii game, called Wii Sports Resort, at nine of its parks.
The game will be available to try out daily at the parks' Wii Experience Centres, and will also feature on all SixFlags sources of in-park media, including SixFlags TV.
"We're excited to expand our partnership with Nintendo and bring this exciting pre-launch opportunity to our thrill seeking guests," said David McKillips, vice president of corporate affairs.
"As proven over the lat two seasons, Six flags continues to provide an effective mix of brand exposure and experimental marketing benefits to help drive awareness, sampling, and ultimately sales for our partners."
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