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Smart card launched to promote Sydney

A smart card has been launched to help tourists make the most of their stay in Sydney.

Developed by Smartvisit Solutions Pty Ltd, the seesydneycard is a one price card which offers tourists entry into Sydney's most exciting attractions. These include Sydney Opera House, Sydney aquarium and the Powerhouse Museum.

The card also offers discounts at retail and dining outlets in places such as Darling Harbour and The Rocks. The Seesydneycard comes with a colour guidebook with maps and useful visitor information.

It's hoped the card will help operators increase revenue as consumers use their pre-purchased tickets for entertainment and leisure attractions.

The card will allow attractions to be marketed as a single product and help disperse tourism to outer city attractions.

The tourism industry will benefit from the card too. Purchases of the seesydneycard will provide visitor data and allow the development of a tourism agenda for the city and a strategy for sustainable tourism by monitoring visitor behaviour, flow management and spending patterns.

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A smart card has been launched to help tourists make the most of their stay in Sydney.
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