on-demand wellness marketplace Soothe has launched a new B2B partner platform designed for the hospitality industry.

The Soothe Residential & Hospitality platform makes it possible for spa or non-spa hotels, clubs and premium residential properties to easily provide on-demand spa services – such as massages, facials, nails and lash applications – without the need for expensive infrastructure or additional staffing.

For 10 years, LA-based Soothe has provided on-demand spa services by connecting its community of licensed professional providers with customers seeking wellness services whenever and wherever they needed.

As of 2023, Soothe operates in more than 70 markets across the US, Canada, the UK and Australia.

"Overnight, hotels, spas, clubs and residential properties can enhance their wellness services offering with no additional overhead or fixed staffing costs – and they can do so in a way that is true to their brand," said John Ellis, CEO of Soothe.

"For boutique hotels, it's an easy way to offer a premium guest experience and for big hotels, it maximises periods of high demand. It's a win-win."

"Health and wellness is more important than ever, and we’re thrilled to help the hospitality industry meet the growing demand for wellness-centric offerings," added James Murphy, chief sales officer at Soothe.

"In 2022, we were proud to fill 92 per cent of requested shifts from our spa partners, ultimately helping non-spa and spa properties alike to unlock new revenue streams and improve the guest experience."

In addition to the new hospitality platform, the company connects corporate clients and individuals with wellness providers who meet their personalised needs through the Soothe app and Soothe Corporate Wellness services.

Satisfying the demand for wellness

The Soothe hospitality partner platform has been adopted by more than 100 properties across the top luxury hotel brands through its inaugural beta program.

The new launch has been designed to integrate seamlessly into a partner's existing website, appearing as a customised, branded concierge booking tool for customers.

On the back end, partners have access to a pool of thousands of qualified, vetted and licensed providers who can provide the desired service on-demand.

Should the property already offer wellness services through on-site staff, spa managers can make shifts available through Soothe's platform, allowing partners to increase availability to serve their guests better and capture potentially lost revenue.

Soothe also states that these shifts are equally valuable to many wellness providers who want flexible, part-time work in a spa environment.

"We’ve been working with Soothe for almost a year now and have had nothing but positive experiences," said Benjamin Donat, director of spa at the Fairmont Austin.

"The account manager works closely with you, so you get the staff you need and your expectations are met. Soothe has helped us source wonderful therapists, who’re very professional and all integrate seamlessly into our workplace, even though they’re technically new."