Spa Business magazine has announced its Spa Foresight™ 2013/14 report which highlights trends and influences in the international spa industry and identifies opportunities for growth in terms of market sectors, world regions, management protocols and treatment types.

The report highlights new allies for the spa industry, saying operators must look to governments, corporations and individuals for collaboration. It also predicts spas will tackle death, sex and childhood obesity and self-care, as well as adding services such as gluteal massage, new cellulite treatments and hand and arm massage. It predicts Africa will become a major market for spas.

Spa Foresight™ highlights the opportunity for spas to get involved with the fresh food delivery sector as both a profit and brand-extension exercise, as consumers increasingly choose to control their nutritional and calories intake this way.

The new era of wearable-technology is identified as an important emerging trend. Google Glass – Google’s augmented reality glasses – and rival Telepathy One, which enable the capturing and sharing of video from a uses’ eye view, will have a variety of uses, including being deployed by spa trainers to share coaching demonstrations in real-time.

Spa Foresight™ says spas will need protocols to deal with wearable technology if they allow its use in-spa.

Other key findings include the strong impact of online reviews on the profitability of the industry and the opportunity for spas to embrace them and increase business by encouraging and managing reviews.

Read the full report online here: www.spaforesight.com

• End of life spas

• Gluteal massage• Wearable tech

• Global spa skills register• Emotion

• Online reviews• Fresh food deliveries

• More with less• Delicious extras

• New Allies• Pop up spas

• New cellulite treatments• Home spa facilities

• Mobile biometrics• Childhood obesity spas

• Sex in spas• Spa retail brands

• Hand and arm massage• Repeat business

• Africa• Yield management

• Last impressions• Exercise

• Hospital spas