US-based marketing company Spa Week Media Group has revealed that it has entered into a new partnership with InComm to offer Spa Week Gift Cards across the country.

The Exclusive Spa and Wellness Gift Card will be offered in more than 18,000 locations in 2011, and more than 20,000 retail locations next year as part of the partnership.

It is hoped that Spa Week's new gift cards well help drive more consumers to Spa Week's partners across the US and the company hopes it will also further enhance its brand.

Spa Week founder and chief executive officer Cheryl Reid said: "The retail distribution of the Spa Week Gift Card is the next step in the evolution of the Spa Week brand.

The announcement comes ahead of this year's Spa Week, which will take place between 10 and 16 October and aims to encourage more consumers to visit spas.

Spa Week will see hundreds of facilities, such as day spas, resort spas, Pilates studios and fitness centres, across the US offer services at a discounted rate of US$50 (£32, EUR37).

Details: www.spaweek.com