The organisers of Spa Week have revealed more details about this year’s event, which will take place in the US from 17-23 September on the West Coast and 15-21 October for the rest of the country.

Spa Week was established in 2004 by C&R Media’s Cheryl Reid to help inform consumers about the benefits of the spa lifestyle and get first-timers into the spa.

The goal of Spa Week is to develop a new generation of educated consumers who incorporate regular treatments into their regime.

This year, more than 400 spas in the US and Canada are to offer signature US$50 (36.7 euro, £24.8) treatments to consumers in cities including Boston, Washington DC, Denver, New York City, Miami, Los Angeles, San Francisco and Toronto.