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Strata Partners expands its medical fitness offering

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Russian chain CitiFitness has opened its second medical rehabilitation centre following the success of its first site, which opened in Moscow in August 2012.

This second site, which has opened in Ekaterinburg, is three times bigger than the Moscow site, measuring 3,000sq m.

Both centres provide such services as medical rehabilitation, medical fitness and diagnostics, with a focus on sport and medical rehab and rehab post-trauma.

The model is not membership-based, with the centres selling only packages and one-time visits. All sessions are run by personal trainers – independent workouts are not possible – with doctors first developing bespoke training programmes for each individual client.

Anastasia Yusina, founder and president of Strata Partners – the parent company of the CitiFitness and OrangeFitness chains – says: “We wanted the next step in our strategy to be based on service diversification. We want to show our clients that fitness is even more than a preventative health tool – that it also has the power to make people healthy again.”

Further medical centres will be rolled out as the opportunities arise.

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Russian chain CitiFitness has opened its second medical rehabilitation centre following the success of its first site, which opened in Moscow in August 2012.
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