Strava continues expansion into gym space with Mindbody partnership
Social network Strava has signed a partnership deal with gym booking platform Mindbody, giving users the option of tracking and analysing indoor fitness activities across more than 5m classes.
According to James Quarles, Strava CEO, nearly two-thirds of Strava users exercise indoors at least once a week, with strength training, yoga, treadmill running and indoor cycling ranking as the most popular activities.
"Strava members aren't just runners or just riders – they're active in all sorts of ways," Quarles said.
"Adding millions of new classes to Strava's Gym & Studio Sync programme really drives our momentum as we continue to broaden the activities you can make count on Strava."
Mindbody is the latest addition to Strava's Gym & Studio Sync programme, which was launched in 2017.
Other partners include Peloton, Fitbod, Flywheel Sports and YogaGlo.
Strava markets itself as the social network for athletes and its mobile apps and website connect millions of active people every day.
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