Hong Kong-based strategic marketing communications consultancy CatchOn and Co has released the findings of its new quantitative survey of China’s spa consumer market.

The findings are based on an eight-month survey of more than 1,100 people in Shanghai, Beijing and Guangzhou, which included consumer forums and more than 100 hours of one-on-one interviews.

Entitled Between Heaven & Earth: China’s Emerging Spa Consumers, the study includes statistical information on spa-goers characteristics, lifestyle, preference and habits.

Some of the findings include that facials yielded the highest numbers in popularity and frequency, with 64 per cent surveyed getting the treatment more than once a month.

Chinese male spa-goers were also keen on grooming, with more than 43 per cent of male facial-goers having the service more than once a month and spending at least 39 per cent more per treatment than women.

The study also features industry trends, opportunities and challenges that CatchOn & Co predict will influence the mainland Chinese spa consumer in the future.