St. Louis, US-based attractions design company and master-planner PGAV Destinations has published its latest Destinology report - including a survey into the US zoos and aquariums market.

PGAV commissioned H2R Market Research to perform an online customer analysis and the results - based on data from 505 respondents - suggest that zoo visitors are more affluent than those visiting theme and water parks.

"Zoo-goers are generally more educated, more ethnically diverse and earn higher incomes than other attractions guests," the introduction to the report claims.

The report also highlights the need for 'special experiences' - such as behind the scene tours and opportunities to interact, touch and swim with animals - to ensure repeat visits. For more details on the report, click here.