Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Legoland
Competitive Salary
Winter Haven, FL, USA
University of Brighton
£26,715 to £30,046 per annum
Brighton and Eastbourne
PureGym
100% of your PT earnings
Nationwide, United Kingdom
Yves Preissler Business Consulting
Competitive rate of tax free pay (£1,500 - £3,000 per month)
Riyadh Saudi Arabia
Una St Ives
Competitive
St Ives, UK

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

Job opportunities
KUN Sports
2,000 to 3,500 GBP per month (Tax FREE!)
location: Saudi Arabia
training opportunity
Focus Training
location: Nationwide, United Kingdom
more jobs

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
HAF,FIT,IND,PTS,EVT
imagesX/THUMB344633_328298_696855.jpg

More News

1 - 15 of 42,494
28 Feb 2020
Fitness marketplace Hussle has launched a corporate fitness service, providing employees with subsidised, multi-club access to UK gyms and health clubs. The new service will ... More
28 Feb 2020
A new Sports Governance Academy (SGA), designed to support, develop and connect people working in the sport and physical activity sector, is set to launch ... More
28 Feb 2020
Oxfordshire County Council has objected to plans for a multi-million-pound waterpark resort in Chesterton, UK, following concerns from local residents. Plans for the attraction, which ... More
28 Feb 2020
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling a legal case with rival Peloton. A 2018 lawsuit by ... More
28 Feb 2020
Children and young people who spend time as sports volunteers are "happier and more satisfied with life". Kristen Natale, Sport England's head of volunteering, said ... More
27 Feb 2020
Prince Harry, HRH Duke of Sussex has returned to the UK for his first public appearance, one of his final as a 'senior royal', since ... More
MyZone
MyZone
27 Feb 2020
CIMSPA and UK Coaching have signed a deal to combine the Register of Exercise Professionals (REPs) with the CIMSPA Exercise and Fitness Directory. The announcement ... More
28 Feb 2020
Wattbike has announced a new partnership with indoor cycling innovator Intelligent Cycling that will see the creation of a 'truly smart, connected' indoor cycling experience. ... More
27 Feb 2020
A new mixed-use development designed by Kohn Pedersen Fox (KPF) will feature two metallic towers linked by a nine-storey habitable bridge. Located in the Acton ... More
27 Feb 2020
Tilke Engineers and Formula 1 ’s Motorsports Division have completed the construction of the Hanoi Circuit track, which will host the first ever F1 race ... More
27 Feb 2020
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys and ... More
27 Feb 2020
Fitness First Middle East is preparing for major expansion across the region, after announcing plans for a "radical new direction" with a range of next-generation ... More
EMD UK
EMD UK
27 Feb 2020
Manchester United has launched a new initiative to increase its engagement with local schools and grassroots clubs across Manchester and the North West of England. ... More
26 Feb 2020
The number of people in the US with a health club membership has increased by 28 per cent since 2010, with more than one in ... More
26 Feb 2020
DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase its reach amongst corporate customers. The deal will result in ... More
STA
STA
1 - 15 of 42,494
Les Mills
Les Mills