David Byrne – front man for 70s rock band Talking Heads – has announced plans for an immersive theatrical experience presenting the work of 15 cognitive neuroscience labs.

Running at the Pace Gallery in Menlo Park, California, the exhibition will recreate a series of experiments run by the labs, but presenting the research in a “more entertaining or theatrical way”.

The exhibition The Institute Presents: Neurosociety, is a collaboration between Byrne and Mala Gaonkar.

Through the exhibition, visitors will enter five room-sized installations, undergoing four cognitive experiments, which can collect real data. According to Byrne and Gaonkar, each interaction will reveal “how the brain builds a subjective measure of the world and is fundamentally guided by pragmatic concerns anchored in personal experiences”.

“Experiments, we feel, are a form of theatre,” said Byrne. “We have adopted elements of art installation and immersive theatre to present these experiences in ways we think will be as engaging for others as they have been for us. We travelled and met with many scientists who generously welcomed us, patiently answered our untutored questions, and creatively collaborated with us on this project.

"In the course of creating The Institute, the work of our partner labs has become both a window and a mirror through which we view ourselves and our larger interactions with the world. We wanted to share these concepts with as many people as possible.”

The exhibition will run from 28 October, concluding on 31 March 2017.