ZSL London Zoo has seen a 100 per cent increase in overall sales in its gift shop since installing a queue management solution from Tensator.

The installation included an in-queue merchandising system and an eQ(tm) single line queuing, media call forward system with outdoor LCD screens.

This system helps direct visitors to specific kiosk points at the entrance and provides a suite of management reporting tools enabling analysis of service efficiency and resource planning.

Julian Green, head of retail and admissions at the zoo, said: "Since incorporating queue management systems at the entrance and in the gift shop, waiting times have been reduced, meaning the customer experience is further enhanced.

"In the gift shop, not only have we seen an improvement in efficiency, but we have also noted that the merchandising options have increased sales as people wait to pay for their goods."