Danish budget operator Fresh Fitness has opened its third club in the Copenhagen suburb of Hvidovre.

The 1,250sq m (13,450sq ft) facility offers around 100 pieces of equipment, including the new NRG Line strength from Inter Atletika and CPO (certified pre-owned) Life Fitness cardio equipment.

There's also a Cycling Cinema: a 40sq m (485sq ft) virtual cycle studio with 12 BodyBikes and a full Cycling Cinema solution provided by Wexer.

Also equipped by Wexer is the Group X Cinema - a traditional group exercise studio, measuring 125sq m (1,345sq ft), with both live classes led by instructors and virtual classes provided by Wexer.

Gantner wristbands act as membership cards and top-up payment devices. The ClubLead member administration system, provided by eXerp, also integrates with the Gantner devices to provide access and to debit members for showers, live classes and vending machine purchases.

For more about the founders of Fresh Fitness, click here to go to Health Club Management, March 2011 and then to page 32.