1. Engagement over content: Having just a great piece of content on your site that pulls in visitors once and then they just leave was fantastic.

Although your bounce rate was shot and your web hosts can get annoyed. Sure the new links you got were great but if you could get 1/10th of the traffic but they stayed and interacted and they told 2 more people each because your site was more engaging that just another internet meme, you will be better off.

2. Fast - Faster - Fastest: Google, Blog Search, Twitter Search. Its all about the speed that information gets to a person now. Google takes hours to index content, blogs are almost immediate and twitter is in the moment that you tweet it. The trend to timeliness of information has created new platforms to communicate.

3. Socially inappropriate: Imagine you were at your Christmas dinner with your family and you were handing out pieces of Turkey and everyone was chatting and enjoying themselves.

Now imagine if someone came waltzing in with a massive sandwich board with a huge ad on it and asked you to chat with them because you were their friend. The same response is being felt by corporates who attempt to use social media as an advertising channel.

Pubs, Events, Concerts and Music are all social things and are perfect for social media, the lowest mortgage rate is not part of this social conversation.

Fred Schebesta is Director of Freestyle Media