Leisure trust Tone has begun building work on the second of its Feel Good Factory-branded ladies only gym spaces.

To be based at Ivybridge Leisure Centre in Devon, the fitness and weight loss centre will house equipment supplied by Shapemaster and Powertone as well as the new range of Easytone machines.

The Ivybridge Feel Good Factory will have its own entrance and reception that separates it from the main facility and will be targeted at females who are overweight and/or have limited mobility.

The centre follows on from the success of the first Feel Good Factory at Blackbrook Pavilion in Somerset, which was launched as a pilot scheme in 2010.

The popularity of the concept has lead Tone to draw up plans to roll out the model across its portfolio of centres which it operates on behalf of local authorities.

Joel Chapman, Tone's commercial director, said: "We're extremely excited to be rolling out our Feel Good Factory concept to another of our centres.

"The Blackbrook Feel Good Factory proved so successful that members lost a combined 2,500 inches in a 10-month period and we've had some fantastic customer feedback, so we knew the model had the potential to succeed elsewhere.