Murad is launching a new eye cream in the UK in September, as founder Dr Howard Murad recently picked up a prestigious award.

The Instant Radiance Eye Cream, which launched in the US last summer, has been created to brighten and smooth the entire eye area, including lids and under eyes, to erase dark circles and deliver a more youthful, radiant appearance.

Murad says the anti-ageing formula is clinically proven to minimise the appearance of dark circles by 30 per cent in 15 minutes and by 48 per cent with continued use, while improving smoothness by 48 per cent after one application.

Company founder Dr Howard Murad was recently awarded the Aesthetic Visionary Award for Lifetime Achievement at the annual Aesthetic Awards, held at the Wynn Las Vegas Resort. In a further honour, the lifetime achievement award at all future Aesthetic Award ceremonies will be called The Howard Murad, M.D. Aesthetic Visionary Award.

Murad was recognised for his research and contributions to science, healthy living and skincare. “The future of medicine is now,” said Murad. “By focusing on each patient as a whole person, instead of merely spot treating specific symptoms, we can truly help people unlock their potential to look younger, feel younger and live healthier, happier and more rewarding lives.”