Tourism Australia rolls out AU$250m campaign in China
Tourism Australia is rolling out its AU$250m (US$250m, EUR198m, £160m) international campaign to China - the country's fastest-growing market for inbound visitors.
The tourism agency is spending around AU$170m (US$170m, EUR135m, £109m) over the next three years on the campaign, which will target key international markets.
Industry partners supporting joint marketing activities are contributing the remaining funding, with new broadcast, print and online advertising materials now launching in China.
Details: www.australia.com
More News
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 ... More
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers
