Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex
Heritage Great Britain
c£70,000pa + benefits + relocation support
Isle of Wight
Everyone Active
Competitive
Middlesbrough

'Traditional sports' sector driving growth of esports

Job opportunities
Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
location: Brentwood, Essex, United Kingdom
more jobs

A report into the rapidly growing esports sector has found that the greatest increase in investments in esports over the next year will come from the traditional professional sports industry.

Two-thirds of respondents (68 per cent) to the 2018 Esports Survey Report think the involvement of traditional sports teams, leagues, investors and athletes has had a significant impact on the growth of esports.

More than half (57 per cent) believe that traditional sports will increase their investment in esports over the next year.

The finding comes on the heels of significant recent activity by traditional sports leagues and franchises, as they look to diversify their revenue streams.

These include the NBA 2K esports league – which involves the National Basketball Association (NBA) and the eMLS Cup, organised by Major League Soccer.

The report, compiled by the Sports Industry Team at law specialist Foley & Lardner, also predicts that in the year ahead, traditional professional sports sources will look to boost their investments, while advertising, sponsorships and media rights are expected to drive the most revenue growth.

Respondents also identified other developments that will support the burgeoning esports industry.

Over the next year, the majority (88 per cent) foresee the construction of more specialized esports facilities, and 47 per cent expect virtual reality esports to grow substantially.

Geographically, the top five regions expected to see significant growth in esports are the US, China, South Korea, India and Japan.

"Overall, our survey depicts a maturing industry with participants that are heavily focused on protecting and legitimising their brands as interest and investment in esports continue to grow," the report states.

"As one survey respondent put it, 'esports is in a positive but volatile place'.”

The report comes hot on the heels of the recent Olympic Esports Forum, hosted by the International Olympic Committee and the Global Association of International Sports Federations (GAISF).

During the event, the IOC revealed it has created a liaison group to work together with the esports community – seen widely as a 'baby step' towards the inclusion of competitive gaming at the Olympic Games.

According to Graham Ashton, esports journalist at The Esports Observer, there is still a long way to go for esports to appear at a traditional, multi-sport games event.

"The International Olympic Committee’s Esports Forum may help build a greater understanding about the industry, but it could also leave many unanswered questions for critics," he said.

"How do you integrate video gaming with athletics? Does intellectual property have a place at a multi-sporting event? How much government regulation is needed, and will stakeholders even accept this? The ball is definitely rolling on the esports–Olympic conversation, but we should still not expect to hear the phrase ‘pentakill’ in the summer games anytime soon."

Sign up for FREE ezines, news alerts & magazines
Related news

IOC takes 'baby step' to recognise esports and include discipline at Olympic Games

27 Jul 2018
The International Olympic Committee (IOC) has created a liaison group to work together with the ...

Populous designing largest US eports stadium in Arlington

03 Apr 2018
Populous are working on the largest esports arena in the US – a flexible 100,000sq ...

LA's Burbank TV studios transformed into Blizzard Arena for eSports

18 Sep 2017
Games developer and broadcasting giant Blizzard Entertainment has transformed a legendary Los Angeles television studio ...
A report into the rapidly growing esports sector has found that the greatest increase in investments in esports over the next year will come from the traditional professional sports industry. Two-thirds of respondents (68 per cent) to the 2018 Esports Survey Report think the involvement of traditional sports teams, leagues, investors and athletes has had a significant impact on the growth of esports.
SAR,COL,EAG,VID,RES,TEC
THUMB28275_176068.jpg

More News

1 - 15 of 69,694
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring ... More
16 Jul 2026
Girls in the UK are missing out on 280 million hours of sport every year compared with boys, according to research commissioned by Sky. The ... More

OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, ... More

14 Jul 2026
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector ... More
14 Jul 2026
According to research which tracked more than 147,000 people for 30 years, 90-120 minutes of strength training a week may deliver some of the biggest ... More
14 Jul 2026
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark. Organised by the International Massage Association (IMA), the ninth ... More
14 Jul 2026
Everlast Gyms expands its footprint outside of the UK this month with the imminent launch of a club in Dublin. The four-storey destination will feature ... More
14 Jul 2026
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences. The Six Principles for ... More
14 Jul 2026
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining ... More
13 Jul 2026
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines ... More
12 Jul 2026
A new survey of international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry. ... More
11 Jul 2026
The UK's four Chief Medical Officers have published a refreshed edition of  Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins ... More
10 Jul 2026
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter. The ten guiding principles form the foundation for ... More
10 Jul 2026
Places Leisure has exchanged contracts to build and operate a flagship £60m water and wellness destination on behalf of Basingstoke and Deane Borough Council. This will ... More
10 Jul 2026
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.  Marriott has become Fitwel’s first Enterprise Partner and ... More
1 - 15 of 69,694