After 250 hours of debate, involving more than 60 of the industry's leading innovators, the TwentyTen Commission Report has started to take shape prior its launch to the industry.

Speaking at the TwentyTen workshop held earlier this month, David Stalker, Fitness Industry Association's (FIA) executive director, said: "In the 20 years the FIA has been in existence, we have never undertaken anything as ambitious as this Commission.

"We've never asked strategic questions about our future and we've never attempted to identify what our future needs will be. If we know these, then we can start to develop the strategies required to address them.

"This Commission is about our industry being masters of its own fate. It's about identifying the key potential areas of growth and assessing what we need to do to get from where are to where we want to be."

Five focus groups were held, led by Graeme Hinde (Leisure Connection), Robin Johnson (Total Fitness), Harry Macmillan (MEND), Steve Philpott (DC Leisure) and Dr John Searle (the FIA's CMO). The focus groups' conclusions are currently being compiled into a consultation document which will be launched to the industry next month.

"We want everyone to read the Commission Report and comment on it," adds Stalker. "If our industry is to prosper in the next 20 years, we must agree on a common view of where we want to go."