UFC Gym opened its third site in March, in Corona, California, US.

A brand extension of mixed martial arts (MMA) market leader Ultimate Fighting Championship, UFC Gym has been created with New Evolution Ventures, which is also behind leading fitness brands such as Crunch and Madonna's Hard Candy Fitness (see Health Club Management Jan 11, p32).

The clubs integrate MMA, fitness training, nutritional support and kids' programming to drive immediate results.

This latest club, a 4,180sq m (45,000sq ft) facility, offers progressive group fitness, Muay Thai, kickboxing, jiu jitsu, self-defence instruction and High-Octane Conditioning.

Facilities include six unique training areas: a 32ft Octagon, a 400sq m (4,330sq ft) kids' gym, the Agility Room (bags, racks, monkey bars), the Cave (for PT), the Endurance Room (group fitness) and the Courage Room (jiu jitsu).

There's also a café offering healthy, affordable meals, a UFC Gym Store for the latest in MMA Lifestyle apparel, and locker rooms complete with dry saunas.

"Corona is our biggest gym yet, fusing the best of fitness and MMA in one location," says Adam Sedlack, UFC Gym's senior vice president. "We continue to create innovation in the way people train.

People are tired of overcrowded, boring clubs and are looking to be part of a fitness and conditioning community."