Resorts and holiday parks operated by Pontin's and Butlins are in line for a successful summer after both companies reported an increase in bookings for 2010.

Unsettled economic conditions are continuing to have an impact on Britons' holiday choices, with Pontin's posting a increase in summer bookings of more than 22 per cent during January. Butlins has also reported an increase in bookings for the coming summer, having invested more than £100m in its three resorts since 2003, as well as opening the new Ocean Hotel in Bognor Regis, Sussex.

Meanwhile, Pontins has also announced that its holiday parks will undergo a multi-million pound refurbishment scheme over the next five years, with its Southport Holiday Park in Lancashire set to benefit from more than £100m alone. Pontins chair Graham Parr said: "With the winter seeing some of the worst weather in more than 60 years and retailers reporting their worst January trading for more than 15 years, it is no surprise that people see the need to plan ahead for holidays at a price that offers outstanding value for money.

"Our strategy since acquisition of Pontin's in March 2008 has been clearly focused on continually improving and developing the outstanding value product across all aspects of the business."