The US spa industry has hit another all-time high, generating a record US$22.5 billion (€20.6 billion, £17.4 billion) in revenue in 2024 – a 5.8 per cent increase from 2023’s US$21.3 billion (€19.5 billion, £16.4 billion).

The new data comes from the International Spa Association (ISPA)’s 2025 US Spa Industry Study, unveiled today on the second day of its annual Conference & Expo, this year hosted in Colorado.

This milestone marks the third consecutive year of record-breaking growth for the industry, reflecting a strong post-pandemic recovery. In 2022, revenues hit US$19.1 billion (€17.5 billion, £14.7 billion), followed by US$21.3 billion (€19.5 billion, £16.4 billion) in 2023 (+5.7 per cent YoY) and now $22.5 billion (€20.6 billion, £17.4 billion) in 2024 (+5.8 per cent YoY).

The study, conducted annually since 1999 in collaboration with PricewaterhouseCoopers (PwC), tracks the "Big Five" industry metrics: total revenue, spa visits, spa locations, revenue per visit and industry employment.

Comparing 2023 to 2024, the study reveals steady growth across all financial indicators.

Spa visits climbed from 182 million in 2023 to 187 million in 2024, marking a 3.1 per cent increase, while revenue per visit rose 2.6 per cent from US$117.20 (€107, £90.4) to US$120.30 (€110, £93).

The number of US spas also saw a slight uptick, increasing from 21,840 to 21,980, while overall industry employment expanded by 1.6 per cent, reaching 376,200 workers. ISPA breaks this down into 176,300 full-time staff, 185,400 part-time employees and 14,500 contractors.

"Another year of rising revenue and guest visits reflects a thriving spa industry, creating opportunities for businesses and spa professionals alike," said ISPA president Lynne McNees.

“By adapting to consumer demand for exceptional wellness experiences and prioritising innovation and guest satisfaction, the industry has achieved steady growth across every key indicator while continuing to rebuild after the Covid pandemic."

ISPA will release the full study later this year, providing deeper insights into the continued expansion of the US spa market.