United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands
JP Lennard
JP Lennard
JP Lennard
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Leisure Focus
£22,000 - £27,000pa + pension + benefits
Windsor or Maidenhead, Berkshire
Edinburgh Leisure
£33,513 - £37,236pa
Edinburgh
star job
Capita Plc.
£20,174pa
Moreton-in-Marsh, Gloucestershire
star job
Dauntsey's School
Devizes, Wiltshire
University of Bath
£19,209 - £20,092 + 10% shift allowance + benefits
Bath

United Fitness Brands acquires Barrecore, growing 'super group' portfolio to three brands

United Fitness Brands (UFB) is a recently launched ‘supergroup’ of boutique fitness brands
Barrecore will become the third brand in UFB's portfolio, joining Boom Cycle and KOBOX
The acquisition will extend the UFB estate to more than 20 sites
UFB says it has plans for "immediate expansion" upon COVID-19 restrictions lifting
Job opportunities
Coach Gyms
Self Employed
location: Leeds, Yorkshire, United Kingdom
more jobs

United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.

Barrecore will become the third brand in UFB's portfolio – joining Boom Cycle and KOBOX – and adds 12 sites to the group's estate.

The acquisition will extend the UFB portfolio to more than 20 sites and – thanks to Barrecore's studios in Alderley Edge, Hale and Bristol – will establish it as a national operator.

Founded in 2011, Barrecore is currently in the process of opening its 13th location in Leeds.

Barrecore has attracted a celebrity following, with the likes of Pippa Middleton, Claudia Schiffer, Rita Ora and Poppy Delevingne being fans of the workouts.

Joe Cohen, CEO of UFB, said: "Barrecore has established itself as a premium fitness and

wellbeing brand over the past decade, and we’re very excited to now have it under the UFB umbrella.

"We will have the opportunity to further improve the incredible work the team at Barrecore has done so far and we look forward to creating new synergies and best processes for all brands with our vast collective knowledge in this industry."

Barrecore will now be owned by UFB, which is backed by Pembroke VCT, Nectar Capital Dominvs Group, and chaired by David Lloyd, founder of David Lloyd Leisure Clubs.

The group has outlined plans for "immediate expansion" upon COVID-19 restrictions lifting, with KOBOX opening its fourth studio within one of Boom Cycle’s current locations in Waterloo, London.

Meanwhile, Barrecore will open on the first floor of KOBOX’s flagship studio on the King’s Road, Chelsea, London.

Both studios are set for a Q2 2021 launch.

Preet Ahluwalia, director of Dominvs Group, said: "We're supporting UFB asthey build a fiercely disruptive fitness supergroup, bringing together many of the country's finest brands.

"As investors, we have always been drawn to businesses run by ambitious people with deep sector expertise and strong visions, and the team behind UFB have these traits in abundance."

Within the UFB group, each brand will continue to be run by their expert teams under a senior management team at UFB.

Scott Rudmann, founder and managing partner of Nectar Capital, said: “Keeping each brand operating with a separate identity and its own DNA allows for the experts in each fitness vertical to do what they do best.

"The support, connections, and combined central resources means each marketing investment goes further, there are greater economies of scale, and this creates an automatic forum for sharing ideas amongst the most talented fitness executives."

UFB was launched this year, after the founders of indoor cycling studio operator Boom Cycle teamed up with the owners of 'fight club meets nightclub' boxing studio, KOBOX.

Hilary Rowland, co-founder of Boom Cycle and one of the driving forces behind UFB, said: "United Fitness Brands will be on the lookout for brands to join the group that mean more than just a workout to their communities; brands that create collective effervescence and positive escapism – both of which are needed now more than ever.

"This is just the beginning, and we’re excited to start building from here.”

• To read an interview with the founders of UFB, click here for HCM Issue 3/2021.

Sign up for FREE ezines & magazines
United Fitness Brands (UFB), the recently launched ‘supergroup’ of boutique fitness brands, has acquired Barrecore, the barre studio operator.
HAF,FIT,IND,PTS
2021/THUMB347644_853318_497251.jpg

More News

1 - 15 of 43,664
26 May 2022
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK for 2022, following an audit of more than 7,000 facilities ... More
26 May 2022
A major free exhibition on the treatment and understanding of cancer has opened at the Science Museum in London, UK. Described as a "world-first", the ... More
25 May 2022
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More
23 May 2022
A new physical activity programme called Big Sister has been launched in the UK to help girls embrace activity during puberty and reduce the rising ... More
21 May 2022
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership collaboration (PPP). ... More
19 May 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term plans ... More
Les Mills
Les Mills
19 May 2022
Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
Fitness On Demand
Fitness On Demand
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
1 - 15 of 43,664
JP Lennard
JP Lennard