Vinnie Jones on Bacardi's transfer list
Bacardi rum is to replace Vinnie Jones with actor, Raoul Bova in its next multi-million pound tv advertising campaign.
Bova's latest film, Under the Tuscan Sun, has recently been released in the UK and he is currently working on the action-thriller Alien Vs Predator.
Bacardi-Martini said that its Welcome to the Latin Quarter advertising had been a significant contributor to Bacardi sales over the past three years but that it was time to refresh its approach.
The new ad is planned to appear on tv and cinema screens later this year.
More News
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 ... More
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers
