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Virgin Active S.A gets the Jordan experience
Jordan Fitness has reinforced its relationship with Cape Town based Fluidity Wellness by providing functional freeweight equipment and education to Virgin Active, the largest multi site operator in South Africa boasting some 92 clubs.
Virgin has already introduced hundreds of the Jordan Powerbags and other smaller studio items and this is being followed up shortly by well over 1000 Kettlebells. Furthermore, the Jordan Training Academy has just touched down after running a week of intensive education covering a number of courses including Bodyweight Suspension, BOSU, Kettlebell and Powerbag ensuring that Fluidity and Virgin get the most from the equipment.
Andrew Rothschild CEO at Fluidity commented “Working with Jordan has been great for us and our customers. Having a partner that holds good stock levels and is able to respond to our commercial needs at the right time and price is essential for us. We also loved the idea of the Training Academy” Rothschild continued “this completed the cycle for us, not only could we provide good quality equipment but we told our customers how to use it correctly and the feedback has been great.”
Zak Pitt, Jordan’s Sales Manager admitted “Fluidity and Virgin are excellent customers and great to work with, fulfilling large quantities in a short space of time can be tough but we have solid systems in place that allow us to ship in good time. We are certainly looking forward to working with Fluidity in the future.”
Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that customers and clients would receive premium quality at an affordable price. By applying innovation in design, and sourcing exceptional quality products, we deliver outstanding fitness solutions.
We have remained valued by our clients and at the forefront of the industry for over 30 years as a result.
Jordan Fitness also have established relationships with other leaders within the global fitness industry including fitness brand, Lifeline USA.
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