Virgin Active launches new member benefit scheme
Virgin Active has launched a new online-based member benefit scheme.
Entitled Hot Stuff, the initiative offers members of Virgin Active clubs discounts to other Virgin-branded products and services - such as Virgin Trains and Virgin Holidays - as well as exclusive access to Virgin-sponsored events, including the Virgin Active London Triathlon and Tour de France.
Brian Waring, chief marketing officer at Virgin Active, said: "Hot Stuff is our way of rewarding our members by giving them something extra, including some money can't buy experiences."
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