Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Everyone Active
Competitive
Bedminster
Heritage Great Britain
c£70,000pa + benefits + relocation support
Isle of Wight

MuseumNext 2016: Is virtual reality for chickens the best way to ignite interest in science?

Job opportunities
Heritage Great Britain
c£70,000pa + benefits + relocation support
location: Isle of Wight, United Kingdom
more jobs

In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as Virtual Reality for chickens – to start a debate within a museum setting.

Starting as a small part of Trinity College Dublin and now growing as a global network which will comprise eight galleries worldwide by 2020, Gorman has shaped the institution as its founding director and then CEO into an attraction that welcomes more than 400,000 people annually.

“The Trinity College decided to do a very bold experiment in 2007 – to create a space where unique ideas could be tested,” said Gorman. “It was a space that connected Trinity with the city.

“We talk about Science Gallery as a place where science and art collide. It was a real journey to get the scientists to get on board with this idea. Originally it was a space designed to teach the ‘ignorant public’ the truth of science. We had to go on a real journey with scientists to say that it was about opening up science and the future to conversation at the boundaries between science and art.”

Gorman then detailed several unique concepts that have been displayed at the Science Gallery, a project known as “Second Livestock” among the most unique.

“It’s virtual reality for chickens,” said Gorman explaining the project. “I think it’s a wonderful example of a project that provokes you and makes you think about what kind of future we want to live in. The idea is that battery chickens or battery hens could feel like free range chickens in VR. It’s great because it brings you into that space of conversation about what kind of world and what kind of industry do we want to have? It’s a conversation provocation.”

What Gorman said was at the heart of Science Gallery’s success, as exemplified by Second Livestock, is the institution’s three main principles when developing new concepts and exhibits.

Our core principals for everything we do at the Science Gallery are connection, participation and surprise,” he said.

“Every experience should offer a new opportunity for social connection. Participation is the idea that Science Gallery is the opportunity to get involved and to contribute, rather than just learn about what is going on in science and in art.

“Surprise – capturing people’s imagination – is the most difficult to sustain. Last week at the groundbreaking for Science Gallery London they decided ‘forget the pick axes and the shovels, let’s create a crystal made out of spit’. Everyone spat into a bucket and an artist will transform that into a crystal which will then become part of the foundation of the Science Gallery in London. That’s something rather unexpected I think you’ll agree and that’s what we mean by surprise.”

Gorman now moves on to a new role as professor at Ludwig Maximilian University in Munich and as founding director of the Bavarian Museum of Life Sciences and Natural History.

He remains involved with Science Gallery, becoming founding chair of the executive council of the Global Science Gallery Network, where he will work directly with the directors of each gallery in the emerging network.

Sign up for FREE ezines, news alerts & magazines
Related news

MuseumNext 2016: Use museums as a tool for social change, says National Museums Liverpool director

20 Apr 2016
David Fleming, director of National Museums Liverpool (NML), has said that modern museums need to ...

MuseumNext names Burning Man CEO Marian Goodell as keynote speaker

02 Feb 2016
Marian Goodell, CEO of Burning Man, will deliver the keynote speech at MuseumNext in Dublin ...

All-star lineup revealed for MuseumNext in Dublin

15 Jan 2016
MuseumNext has unveiled its lineup of speakers and events for its annual European conference, this ...
In his last day as CEO of Science Gallery International, Michael John Gorman addressed delegates at MuseumNext in Dublin, demonstrating how to use the abstract – such as virtual reality for chickens – to start a debate within a museum setting.
VAT,HAM,AAC,EVT,TEC
THUMB10002_276753.jpg

More News

1 - 15 of 69,708
22 Jul 2026
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive ... More
22 Jul 2026

Midtown Athletic Club has launched a new community tennis initiative honouring the legacy of its late founder, Alan Schwartz, committing to help expand ... More

22 Jul 2026
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, ... More
22 Jul 2026
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central ... More
21 Jul 2026
Fitness First UK has raised the bar with its latest refurbishment, in Highbury, London, as it continues to premiumise its estate. This is the fifth ... More
21 Jul 2026
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – ... More
21 Jul 2026
TLee Spas and Wellness has revealed the design for a wellness destination concept for AI company Midjourney, that blurs the boundaries between spa, fitness and ... More
21 Jul 2026
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa. It acquired the wellness location that had been operating since 2005 at ... More
21 Jul 2026

Urban Gym Group has entered the Irish market with the acquisition of Iconic Health Clubs.

The move adds four premium Dublin ... More

20 Jul 2026

Total Fitness has released new research revealing how the expectations and motivations of health club members have changed in the five years since ... More

20 Jul 2026
Wattbike has announced a new integration with EGYM, which enables the bikes to contribute to the Cardio BioAge score of individuals via a VO2 max ... More
17 Jul 2026
Les Mills has launched a reformer Pilates workout. The 45-minute workout blends traditional reformer movements and more contemporary exercises, choreographed to music.  There are four ... More
17 Jul 2026
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre. The ... More
16 Jul 2026
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie ... More
16 Jul 2026
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026. The event will bring ... More
1 - 15 of 69,708