National tourism agency VisitBritain has launched a campaign called 'Cities', linking up with British Airways and easyJet to offer low cost flights from twelve European countries to ten cities across Britain.

VisitBritain's 2009 'See More Britain For Less' campaign highlighted the affordability of travel to Britain. 'Cities' is designed to build on this, placing emphasis on Cardiff, Edinburgh, Glasgow, London, Birmingham, Bristol, Liverpool, Manchester, Newcastle-Gateshead and Oxford to raise awareness of the wide range of experiences and cultures they can offer, plus driving incremental business in the low and shoulder seasons. In a further move, VisitBritain has unveiled its global Britain marketing strategy .

This outlines the agency's plans over the next three years to encourage travellers from overseas to visit and explore Britain and fully integrates its strategy for London 2012 Olympic and Paralympic Games. The focus will be on large, consistent campaigns, with a view to generating strategic alliances with carrier partners and ensuring public funds leverage matching commercial support. The campaigns will centre around five core themes: dynamic, classic, luxury, generation Y, gay and lesbian.