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VisitBritain teams up with TomTom
VisitBritain has teamed up with satellite navigation provider TomTom to put points of interests such as attractions, tourist information centres and quality-assessed accommodation across England on its systems.
The new programme can be downloaded from the Enjoy England website and will feature more than 5,000 attractions, 17,000 accommodation options and 500 tourist information centres.
Tim Holt, senior partnership executive for VisitBritain’s England marketing division, said: “This partnership is a key element in our ambition to use as many platforms as possible to reach out engage in new and creative ways with potential visitors.
“It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”
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