Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund
JP Lennard
JP Lennard
JP Lennard
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
star job
Highgate School
£28,000pa
Highgate, North London
Coach Gyms
Self Employed
Leeds, Yorkshire
star job
Capita Plc.
£20,174pa
Moreton-in-Marsh, Gloucestershire
Leisure Focus
£22,000 - £27,000pa + pension + benefits
Windsor or Maidenhead, Berkshire
Wiltshire Council
£19,264 - £20,043 pro rata
Wiltshire

Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund

Job opportunities
RockReef Ltd
Competitive DOE
location: Bournemouth, United Kingdom
Oakwood Theme Park
£35,000 + excellent benefits
location: Narberth, Pembrokeshire, United Kingdom
Edinburgh Leisure
£33,513 - £37,236pa
location: Edinburgh, United Kingdom
more jobs

Development of a London/Bristol tourism route, a tour of Britain’s world famous horse-racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.

The “Great West Way” project receives the bulk of the funding in this round, with the project led by VisitWiltshire receiving £1m over two years to transform a 125-mile route between London and Bristol.

The investment includes development of the tourism route, along with a link package of tailored visitor experiences including destinations, accommodation, attractions and transport.

The project is designed to ease access for international visitors seeking to explore outside of London, with the bespoke trips allowing them to visit iconic destinations such as Stonehenge along the tourism corridor, boosting the region. The touring route is also multi-modal, creating a route for car, coach, rail, cycling, walking and canal boats.

Three smaller projects have also received a year’s funding, with up to £250,000 awarded to each scheme.

Horseracing fans in China and the Middle East are being specifically targeted by Cheshire West and Chester Council, which is creating an experience-led itinerary incorporating Britain’s most famous race-courses. Named Royal Racecourses – The Sport of Kings, the scheme will offer luxury accommodation in heritage locations around the Ascot, Newmarket, York and Chester race courses.

Travel operator Contiki has also won funding to develop travel packages for 18-35 year old visitors from Asia, Australia, Canada, Europe, New Zealand and South Africa. In these packages, overseas visitors will be able to visit England’s most popular landmarks and heritage attractions, with accommodation provided in a tour across Britain.

Finally, Destination Bristol has won funding to trial an urban ‘food and drink hub’ concept to promote the area’s growing reputation as a destination for produce. Should the template be a success, it will be rolled out to other urban areas across Britain.

The Discover England Fund – a staged three-year fund worth £40m (US$49m, €45m) and announced by the government in the 2015 spending review – has been set up to build ‘world-class’ tourism products and experiences that cater to the needs of international visitors to boost inbound spend across England, while also benefitting the domestic tourism market.

“The many bids reflect the innovation in product development thriving across the country’s tourism landscape,” said Sally Balcombe, VisitEngland’s chief executive.

“Together, the successful Discover England Fund projects will boost international and domestic visitor growth, creating a step-change in the industry and spreading the economic benefits of tourism across the country.”

Sign up for FREE ezines & magazines
Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
TOU,VAT,HAM
THUMB20508_802065.jpg

More News

1 - 15 of 43,664
26 May 2022
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK for 2022, following an audit of more than 7,000 facilities ... More
26 May 2022
A major free exhibition on the treatment and understanding of cancer has opened at the Science Museum in London, UK. Described as a "world-first", the ... More
25 May 2022
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during the company’s recent Capital Markets Day. The event was led ... More
23 May 2022
A new physical activity programme called Big Sister has been launched in the UK to help girls embrace activity during puberty and reduce the rising ... More
21 May 2022
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as an example of best practice for public–private partnership collaboration (PPP). ... More
19 May 2022
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched its first product, the Ness Rewards app, with longer-term plans ... More
Fitness On Demand
Fitness On Demand
19 May 2022
Following a history of supporting US military and service members, F45 has announced a new initiative called F45 After, which offers US military personnel exclusive ... More
19 May 2022
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price. The ride's ... More
18 May 2022
Hyatt is piloting private gyms in five of its US hotels as part of its Stay Fit Private Fitness programme. The exercise spaces are located ... More
17 May 2022
A young girl has died following an incident at the David Lloyd gym at Capability Green, Luton. According to the BBC, police were called to ... More
17 May 2022
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will ... More
16 May 2022
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We Splash? to encourage more parents to take children swimming. The ... More
ukactive
ukactive
13 May 2022
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a ... More
11 May 2022
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board of directors at Hussle. Tegelaars founded the Cannons Group in ... More
11 May 2022
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on 2021 – the latest sign that the US fitness market ... More
1 - 15 of 43,664
JP Lennard
JP Lennard