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Female-only fitness operator Vivafit enters Kuwaiti market
By Tom Walker
Vivafit CEO Pedro Ruiz (top line, third from right) with the master franchisee team and Vivafit Kuwait fitness staff at the opening of the club Credit: Vivafit
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Portugal-based operator Vivafit has taken its female-only franchised concept to Kuwait, with the opening of a health club at the Awtad Shopping Mall in the city of Al Jahra.
The 400sq m (4,300sq ft) club has two group exercise studios – hosting Vivafit's signature Sbarre, Burn It and FlexIt classes – a personal training studio, changing rooms and a prayer room.
The class schedule is programmed and updated regularly to avoid classes during praying times.
Vivafit has signed a master franchise agreement for Kuwait with Team4, a company specialising in franchised operations in the country.
The entry to the Kuwaiti market is the latest new region for Vivafit, which already has a presence in Taiwan, United Arab Emirates, Oman, Pakistan, Uruguay and Portugal.
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Portugal-based operator Vivafit has taken its female-only franchised concept to Kuwait, with the opening of a
health club at the Awtad Shopping Mall in the city of Al Jahra.
HAF,FIT,IND,PTS
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