Iconic camper van maker Volkswagen has set the wheels in motion for an intriguing venture into the pop-up hotel market, after teaming up with booking website LateRooms.com for an unlikely offering.

The Hotel VW California made a recent fleeting appearance at Temple Island in Henley-on-Thames – the picturesque island made famous by the Henley Royal Regatta and its ornamental folly – when six Volkswagen California SE camper vans were made available for booking as 'rooms'. The £35 a night ‘rooms’ proved a hit and there are now plans to take the pop-up hotel to some of the UK's most beautiful and bold locations.

“Hotel VW California is the perfect demonstration of the getaway you can enjoy with a bit of imagination and creativity. We look forward to welcoming guests and hope that they enjoy the perfect break with brakes,” said Volkswagen’s Nicola Burnside.

Bookable only via LateRooms.com each Volkswagen California 'hotel room' provides sleeping for up to four adults, featuring a pop-up roof, kitchen with fridge, twin-burner cooker and sink (with running water), plus wood-trimmed cupboards and drawers. Rooms also include free wifi, iPod docking, 'Climatronic' three-zone automatic air-conditioning, heated seats and programmable central heating.

Martin Solly from LateRooms.com, added: "Be it cosy B&Bs or luxury spas, Thai beach huts or English country houses, we're very proud to offer a supremely diverse range of hotels and it doesn't get much more unique than Hotel VW California."