The Welsh Assembly Government has unveiled its new strategy to ensure that Wales continues to host to major international sporting events in future years.

Heritage minister Alun Ffred Jones said the Major Events Strategy would provide a critical chance to build on the country's success in staging events in recent years. Cardiff's SWALEC Stadium hosted its first international Test match between England and Australia last summer, while the Ryder Cup is due to take place at Newport's Celtic Manor Resort later this year.

According to the new strategy, hosting major events can contribute towards fulfilling the Assembly Government's One Wales objectives relating to promoting participation and stimulating economic growth. A new fund will be established in order to develop events outside of Cardiff; major international events will be identified for Wales to bid for and a free consultancy service will be provided to advise on the use of Welsh language at events.

Jones said: "From the 1999 Rugby World Cup to the Ryder Cup this year, the past decade has seen a range of major events hosted successfully in Wales. These have brought many economic, social and cultural benefits and enhanced our reputation as destination for top class events. "Now is the time to build on this success and ensure we have a sound platform for Wales to continue competing to host these events and grow our own in an increasingly competitive global market."

Deputy First Minister Ieuan Wyn Jones added: "The potential economic benefits of hosting major events are well-known and we need to make the most of the skills and infrastructure developed to support these events." Image: Cardiff's SWALEC Stadium hosted its first international Test match last summer