Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
Leisure Opportunities
Job search
Job Search
see all jobs
Latest job opportunities
Monmouthshire County Council
£38,890 - £42,821
Abergavenny or Caldicot, Monmouthshire
Everyone Active
Competitive
South Oxhey Leisure Centre, Watford
Coach Gyms
£15k basic + commission + Bonus
Leeds / Harrogate, UK
Leicester City Council
£8,264 - £8,997 for 12 hours per week
Aylestone Leisure Centre, Leicester
City University of London
£30,497- £37,468
CitySport, London

Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023

Harry Potter Studio Tour in Japan to open in Tokyo in 2023
Warner Bros will look to utilise high population of people who love to engage with Harry Potter IP
Tokyo Studio Tour will keep the essence of the existing London Tour
Attraction will also include features tailored for the Japanese market.
Job opportunities
Leigh Sports Village
c.£45-£50k
location: Leigh, UK
University of Lincoln
From £23,754 per annum
location: Lincoln, United Kingdom
Edinburgh Leisure
£66,705
location: Edinburgh, UK
more jobs
The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go
Credit: Warner Bros

In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.

Due to open in 2023, The Studio Tour Tokyo will occupy a 300,000sq ft space at the grounds of the former Toshimaen Amusement Park in Nerima-Ku, Tokyo and will feature – just like its London counterpart – authentic recreations of films sets from the Harry Potter films, including the Great Hall at Hogwarts, the Forbidden Forest and Diagon Alley.

Speaking exclusively to Attractions Management in the latest issue (1/2021), Sarah Roots, executive vice president, Warner Bros Studio Tours & Retail, said the attraction will look to tap into the huge passion for the movie franchise which exists in the country.

“The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go,” Roots said.

“We’ll take the essence of the Studio Tour London and build on it using lessons we’ve learned to create something even more amazing in Japan."

Roots added that while the Tokyo Studio Tour will keep the essence of the London Tour, there will be several differences.

While the London Tour at Leavesden Studios – where all eight of the Harry Potter films were made – features original sets, props and costumes from the movies, in Japan, the sets will be "authentic replicas" of the originals.

"This allows a bit more freedom when designing the attraction," Roots said.

“All of the favourites will be there – The Great Hall, Dumbledore’s Office, the Forbidden Forest – but we have the option of making changes to them.

"We have the benefit of a brand new building in Japan and it’s bigger, so we’ll be able to make an enhanced Forbidden Forest, for example."

In addition, the Tokyo tour will include features tailored for the Japanese market.

“The Japanese love photo ops, interactives and getting involved, and we’ll be adding a lot of interactivity and engagement into that tour,” Roots said.

"The Japanese tour will also benefit from the lessons learned at Leavesden, with some tweaks made in terms of the order and spacing of the attractions and the F&B offer."

• To read the full interview with Sarah Roots in the latest issue of Attractions Management, click here.

Sign up for FREE ezines & magazines
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.
TAW,VAT,SAM
2021/THUMB347440_784546_612195.jpg

More News

1 - 15 of 43,447
23 Sep 2021
People should concentrate on exercise and staying fit – rather than dieting and weight loss – when it comes to cutting the risks of living ... More
23 Sep 2021
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai. TEA Business Consulting (Shanghai) Co is a ... More
22 Sep 2021
Sibec Europe, scheduled to take place in Cologne, Germany, from 2 to 5 November 2021, has been cancelled. In a statement, the team behind the ... More
22 Sep 2021
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US. Billionaire investor Marc ... More
22 Sep 2021
Swim England has warned that 2,000 swimming pools could be lost forever unless the government and local authorities "act immediately" and invest in replacing or ... More
22 Sep 2021
Sports Minister, Nigel Huddleston, has joined gym-goers this morning to kick-off the annual National Fitness Day, with thousands of free activities taking place across the ... More
Les Mills
Les Mills
21 Sep 2021
A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London in November. ... More
21 Sep 2021
VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more paying members ... More
20 Sep 2021
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year. The new, expanded Peloton Commercial division ... More
20 Sep 2021
Half of UK adults aren't happy with their physical fitness levels, according to a study by Savanta ComRes. A poll of more than 2,000 adults ... More
17 Sep 2021
Temporary measures brought in to support businesses in the UK from insolvency during the pandemic will be phased out from 1 October, the government has ... More
17 Sep 2021
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport in the UK – becoming the 10th person ... More
FreeMotion Fitness
FreeMotion Fitness
16 Sep 2021
In a major move against the gym market, Apple has revealed a number of upgrades to its Fitness+ platform, coinciding with the launch of its ... More
16 Sep 2021
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild ... More
15 Sep 2021
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with ... More
FIBO Exhibition
FIBO Exhibition
1 - 15 of 43,447
Technogym
Technogym