Low-cost European fitness operator Basic-Fit has teamed up with TomTom in a deal that will see personal trainers use Wearables to help provide gym members better physical activity advice.

The project is being piloted in gyms in the Netherlands and Belgium, and Basic-Fit members will be able to get insight in to their performances via a new TomTom Sports app.

The collaboration is part of TomTom's 'Get Going' campaign, which encourages people to become and remain active.

Marcel Boots, Basic-Fit's innovation and corporate development director, said: “Basic-Fit believes in the power of collaboration. The sport wearables from TomTom can help our personal trainers provide members with broader advice around the areas of fitness, including outside the gym. Using our expertise, we can keep them engaged and motivated.”

Lars Guns, vice-president for sales and marketing Benelux at TomTom, said: “I’m really pleased with the cooperation between TomTom and Basic-Fit, because together we can help members achieve an active lifestyle. We want to help Basic-Fit members reach their goals, no matter how ambitious or modest they may be. For us, it’s also a great opportunity to inspire them to ‘get going’.”

Basic-Fit has 419 fitness clubs in five countries, and more than 1.2 million members.