Wearables ‘not dead, just shifting focus’
The latest report charting the wearables market has suggested that the sector is in “good health” – and that there are signs that the focus and demand of consumers is increasingly shifting towards wellness tech.
According to the Worldwide Quarterly Wearable Device Tracker report, by International Data Corporation (IDC), the global wearables market reached a new all-time high as shipments reached 33.9 million units in the fourth quarter of 2016, growing by 16.9 per cent year over year.
In the report, IDC states that in the past few months, two major app platforms, WatchOS and Android Wear, have pivoted towards fitness and health applications, as the ability for apps to run third party apps has “taken a backseat”.
"Like any technology market, the wearables market is changing," said Ramon Llamas, research manager for IDC's Wearables team.
"Basic wearables started out as single-purpose devices tracking footsteps and are morphing into multi-purpose wearable devices, fusing together multiple health and fitness capabilities and smartphone notifications. It's enough to blur the lines against most smart wearables, to the point where first generation smartwatches are no better than most fitness trackers.
"Meanwhile, smart wearables are also evolving. Health and fitness remains a major focus, but once these devices become connected to a cellular network, expect unique applications and communications capabilities to become available. This will also solve another key issue: freeing the device from the smartphone, creating a standalone experience."
The report also identifies the five largest players in the wearable market as FitBit, Xiaomi, Apple, Garmin and Samsung.
More News
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 ... More
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse ... More
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and ... More
- News by sector (all)
- All news
- Fitness
- Personal trainer
- Sport
- Spa
- Swimming
- Hospitality
- Entertainment & Gaming
- Commercial Leisure
- Property
- Architecture
- Design
- Tourism
- Travel
- Attractions
- Theme & Water Parks
- Arts & Culture
- Heritage & Museums
- Parks & Countryside
- Sales & Marketing
- Public Sector
- Training
- People
- Executive
- Apprenticeships
- Suppliers










