New research conducted by PricewaterhouseCoopers (PwC) has suggested that this summer's World Cup could provide a boost to the UK economy.

A survey of more than 2,000 adults revealed 20 per cent believe a successful World Cup campaign for England would help the entire UK recover from the recession. According to the study, 15 per cent of participants said they would buy more if England won the World Cup - specifically celebrating in pubs or restaurants and new purchases.

Meanwhile, PwC research has also revealed the gambling sector could be in line for a World Cup boost, with 7 per cent of people who took part saying they would place a bet on the tournament. Julie Clark, UK head of sport at PwC, said: "Winning a global sporting tournament such as the football World Cup has a significant impact on domestic consumer discretionary spend and therefore GDP.

"A strong performance by a national team creates a long-lasting feel good factor. A successful campaign unites a nation in pursuit of a goal greater than their individual needs, instilling pride and self-confidence."